Super Bowl Ad by Mosaic Church

Ok, so I was browsing the MSNBC website and I was intrigued by the title of an article that read: Megachurch hopes to ‘crash’ Super Bowl.  The article was about Erwin McManus’ church (which is comprised of, as the article stated, “hip 20 somethings who mostly work in the film industry and make short films for a hobby”) and their submission of a Doritos commercial contest with the winning commercial to be aired during the Super Bowl.  Here’s the commercial.

McManus said, “We’re not trying to use Doritos to propogate a message, but I think we want people to know that we have a sense of humor, that it’s OK to laugh.  So much of what comes out of the faith community seems so dour and somber and we want to say, ‘Hey, we’re real people.  You can be a person of faith and really enjoy life and laugh.”

The producer of the video, Phil Cooke, said: “Nobody’s going to fall on their knees and accept Jesus as a result of this spot.  But advertisers on Madison Avenue spend millions on a Super Bowl spot because they know it influences people.  It might not get someone converted, but I think it will get someone to say, ‘Maybe there is something I ought to investigate.”

So, what do you think about Mosaic’s strategy?  Good idea?


2 comments on “Super Bowl Ad by Mosaic Church

  1. Bad idea. If McManus thinks that people aren’t becoming Christians because they think we are too dry, then he doesn’t have a very biblical understanding of sin. Jesus called people to come follow him and die. He didn’t call people by talking about how disciples can have fun together and appreciate good art and sports and food (although it is true that we can). That is not the heart of the Christian message. The heart of the message is that Jesus came because we are so self-centered and we live such rebellious destructive lives that Jesus had to die in our place or else we would be hopelessly lost. This message is unpopular, but it drives us to serve and seek the outcast, the hopeless, and the helpless in the world. The message doesn’t drive us to appeal to wealthy middle class consumers that you can continue your happy go lucky lifestyle and still follow Jesus.

    I am all for Christians engaging culture and redeeming it, but if we are concerned with image management, our efforts are wasted. Let’s focus on the things we have been given to do and allow God to work through those means. Let’s not worry about marketing a more appealing Christianity. This is bad methodology stemming from bad theology.

  2. In recent years Christians have become more identified with everything they’re against in part because of statements made by prominent individuals and groups. Something that breaks that stereotype might just provide a glimpse outside that dour, somber, negative box in which we’ve all been lumped together…even if we don’t all agree with the behaviors and statements that have created it.

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