Ok, so I was browsing the MSNBC website and I was intrigued by the title of an article that read: Megachurch hopes to ‘crash’ Super Bowl. The article was about Erwin McManus’ church (which is comprised of, as the article stated, “hip 20 somethings who mostly work in the film industry and make short films for a hobby”) and their submission of a Doritos commercial contest with the winning commercial to be aired during the Super Bowl. Here’s the commercial.
McManus said, “We’re not trying to use Doritos to propogate a message, but I think we want people to know that we have a sense of humor, that it’s OK to laugh. So much of what comes out of the faith community seems so dour and somber and we want to say, ‘Hey, we’re real people. You can be a person of faith and really enjoy life and laugh.”
The producer of the video, Phil Cooke, said: “Nobody’s going to fall on their knees and accept Jesus as a result of this spot. But advertisers on Madison Avenue spend millions on a Super Bowl spot because they know it influences people. It might not get someone converted, but I think it will get someone to say, ‘Maybe there is something I ought to investigate.”
So, what do you think about Mosaic’s strategy? Good idea?